Meet Europe's leaders in
Social Commerce.
Meet Europe's leaders in
Social Commerce.
Social Commerce Conference
Social Commerce Conference
Unlock the future of commerce on
15 October in Milan, Italy
Unlock the future of commerce on
15 October in Milan, Italy
Meet Europe's leaders in
Social Commerce.
Social Commerce Conference
Unlock the future of commerce on
15 October in Milan, Italy
15 October 2025
15 October 2025
Milan, Italy
Milan, Italy
12:00 - 18:00
12:00 - 18:00
The future of shopping is social,
and we show you how to get ready.
The event where everyone in e-commerce, retail, creators and brands connect
and learn for the biggest change in digital commerce.
The event where everyone in e-commerce, retail, creators and brands connect and learn for the biggest change in digital commerce.
The event where everyone in e-commerce, retail, creators and brands connect and learn for the biggest change in digital commerce.
Live Shopping
Live Shopping
Explore the latest strategies, tools, and success stories in real-time commerce. From planning to execution, learn how live shopping is transforming the way brands connect with consumers.
Explore the latest strategies, tools, and success stories in real-time commerce. From planning to execution, learn how live shopping is transforming the way brands connect with consumers.
User Generated Content
User Generated Content
Discover how authentic, community-driven content powers conversions. We’ll dive into trends, platforms, and tools that help brands and creators scale UGC effectively.
Discover how authentic, community-driven content powers conversions. We’ll dive into trends, platforms, and tools that help brands and creators scale UGC effectively.
Shoppable Video
Shoppable Video
Understand how short-form and long-form video are driving direct sales. Learn from experts how to create, integrate, and optimize video content that converts.
Understand how short-form and long-form video are driving direct sales. Learn from experts how to create, integrate, and optimize video content that converts.
Creator IP
Creator IP
Unpack how creators are building long-term value with original content, product lines, and brand collaborations—and what it means for the future of digital ownership.
Unpack how creators are building long-term value with original content, product lines, and brand collaborations—and what it means for the future of digital ownership.
Creator Affiliates
Creator Affiliates
See how creators are becoming the new sales force. Learn how affiliate models are evolving and how to build performance-driven partnerships that benefit everyone.
See how creators are becoming the new sales force. Learn how affiliate models are evolving and how to build performance-driven partnerships that benefit everyone.
Business Models
Business Models
Get a behind-the-scenes look at the monetization strategies powering the new era of social commerce—from platform innovation to multi-channel distribution.
Get a behind-the-scenes look at the monetization strategies powering the new era of social commerce—from platform innovation to multi-channel distribution.
Our 2024 attendees & speakers
Our 2024 attendees & speakers
Why everyone in marketing, e-commerce
and digital should join
Unique industry insights never shared before
Unique industry insights never shared before
Network with top industry leaders, brands, and creators in social commerce
Learn how to actually do your social commerce and make it a business
Learn how to actually do your social commerce and make it a business
Personal development and career growth
Personal development and career growth
Meet decision-makers to generate valuable leads
Meet decision-makers to generate valuable leads
Get exclusive access to the latest tools and technologies
Get exclusive access to the latest tools and technologies
Schedule
12:00
Walk-in
12:00
Walk-in
12:00
Walk-in
13:00
TBA
13:00
TBA
13:00
TBA
13:30
TBA
13:30
TBA
13:30
TBA
14:00
TBA
14:00
TBA
14:00
TBA
14:30
BREAK
14:30
BREAK
14:30
BREAK
15:00
TBA
15:00
TBA
15:00
TBA
15:30
TBA
15:30
TBA
15:30
TBA
16:00
TBA
16:00
TBA
16:00
TBA
16:30
Networking & Closing
16:30
Networking & Closing
16:30
Networking & Closing
Frequently Asked Questions
Who is the organiser?
The conference is organised by ForReal ForReal is a lifestyle commerce platform where people discover and share products through the lens of real lives. Each month, thousands of users share their lifestyles — from morning routines to travel kits, beauty rituals to home setups — across categories like fashion, electronics, furniture, and more. They do this by creating “Shops”: curated, shoppable pages of their favorite products, all in one simple overview. These lifestyles live on ForReal and are shared across TikTok, Instagram, YouTube, WhatsApp, Pinterest, and beyond — turning everyday inspiration into purchase decisions. ForReal is quickly becoming the go-to platform where people shop not just by price or brand, but by lifestyle.
How large is the event?
What language is the event?
Do you have different stages?
What can I expect?
Can I sponsor or partner up?
I'm a creator, is this interesting for me?
I have a question, how can I contact you?
Who is the organiser?
The conference is organised by ForReal ForReal is a lifestyle commerce platform where people discover and share products through the lens of real lives. Each month, thousands of users share their lifestyles — from morning routines to travel kits, beauty rituals to home setups — across categories like fashion, electronics, furniture, and more. They do this by creating “Shops”: curated, shoppable pages of their favorite products, all in one simple overview. These lifestyles live on ForReal and are shared across TikTok, Instagram, YouTube, WhatsApp, Pinterest, and beyond — turning everyday inspiration into purchase decisions. ForReal is quickly becoming the go-to platform where people shop not just by price or brand, but by lifestyle.
How large is the event?
What language is the event?
Do you have different stages?
What can I expect?
Can I sponsor or partner up?
I'm a creator, is this interesting for me?
I have a question, how can I contact you?
Who is the organiser?
The conference is organised by ForReal ForReal is a lifestyle commerce platform where people discover and share products through the lens of real lives. Each month, thousands of users share their lifestyles — from morning routines to travel kits, beauty rituals to home setups — across categories like fashion, electronics, furniture, and more. They do this by creating “Shops”: curated, shoppable pages of their favorite products, all in one simple overview. These lifestyles live on ForReal and are shared across TikTok, Instagram, YouTube, WhatsApp, Pinterest, and beyond — turning everyday inspiration into purchase decisions. ForReal is quickly becoming the go-to platform where people shop not just by price or brand, but by lifestyle.
How large is the event?
What language is the event?
Do you have different stages?
What can I expect?
Can I sponsor or partner up?
I'm a creator, is this interesting for me?
I have a question, how can I contact you?
